I have to admit I am slightly obsessed by packaging and Japanese design takes it to a whole new level, elegantly combining form with function in the most unique ways so I was quite excited to pop along and take a look. The exhibition was small but certainly worth it with lots of gems including a brand identity for Udon Noodles designed by Nosinger, brand design for cosmetic company Maderin Orange by Sugiyama Design and party popper design by designer Kishino Shogo. Also shown was Black Black caffeinated gum (barraku barraku in Japanese) by Enjin Inc and a colourful box design for Kaori Mothballs (of all things) and Lumine check the bargain campaign by the talented Mr Design Kenjiro Sano.
There are lots of great galleries in the Ginza area and the surrounding buildings are worth a look on their own so I will definitely be back soon, even if I don't need new underwear.
Sushi x